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Category Archives:BlogWhen it comes to any new technology that Google releases, like the updated broad match to have more signals in conjunction with smart bidding, pmax, and anything in between, there is no fixed point in time after the release of said technology when it starts performing well. At some point, there is enough critical mass […]
Read MoreHot take: statistical significance is very often misused in (marketing) experiments. 100 years ago someone wrote that we should all follow the magical P-value <0.05 and we are all just still rolling with it. Yes, really. Ronald Fischer wrote in his book “Statistical Methods for Research Workers” in 1925: “Personally, the writer prefers to set […]
Read MoreFrom my experience, groupthink is one of the more detrimental things in terms of creating quality outcomes through decision making. Groupthink refers to the desire (of a group) for harmony in reaching a decision, which most of the time creates a one-dimensional perspective. It also creates an illusion of productivity – everyone is on the […]
Read MoreAn unusual disease has broken out. You are in charge of picking a program that combats this disease. It’s expected that 600 people will die because of this disease if nothing is to be done about it (this is sounding like a 2002 chain email, but bear with me). Program A: 200 people will be […]
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